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Pergas Co-Operative had also venture into the chicken business through
a company incorporated in the name of Pergas Poultry & Meat Pte
Ltd in 2001. Our mission is to provide a high quality halal poultry
and meat products to the Muslim consumers. Our target markets are
mainly supermarket (presently in Cold Storage), hotels, restaurants,
caterers for weddings, annual functions etc. The products available
are fresh whole chicken, marinated chicken and various chicken parts.
To assist with the smooth running of the halal processing of the
chicken at the slaughterhouse, PERGAS engaged a
panel of Syariah Advisers. The Syariah Panel Advisers are responsible
to ensure strict compliance of Islamic principles and law. Frequent
visits of at least twice weekly to the slaughter house is conducted
to supervise and confirm that the production process is carried
out to our best satisfaction in line with the guidelines agreed
and approved by the Syariah Panel Advisers and at the same time
in compliance with MUIS regulations. Trainings
were provided at the initial stages to ensure workers have clearly
and carefully understood every aspects of the production process
with any doubts.
The ‘halal’ label authenticated by MUIS
is of great significant when dealing with the Muslim community and
PERGAS supervision has a value added grade of authority
to the ‘halalness’ of the chicken. This would create
high level of confidence amongst the Muslims in Singapore
The sales caption of PERGAS chicken ‘certainly
halal’ really captures the market value of the chicken.
It leaves no room to be doubtful about the ‘halalness’
of the chicken.
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